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( About )

I’m Rachod Petchpho, a senior UX/UI designer who has spent 8 years turning complex products in blockchain, fintech and edtech into experiences people can actually use.

Currently
Senior UX/UI Designer, SkillLane
Experience
8 yrs · 5 companies
Side project
AksonHub, Thai font marketplace
Focus
Product design, design systems, research

( Story )

A bit about me

Currently I’m a Senior UX/UI Designer at SkillLane, where I design and ship an end-to-end learning platform, keep the design system consistent across in-house and outsourced teams, and interview users from children to senior citizens.

Before that I led a team of four designers at Bitkub as Product Design Manager. I ran critiques, OKRs and 1:1s, set the design process, and built a token-based design system with our lead engineer across web, iOS and Android.

I have a strong foundation in visual design, user research and prototyping, and I’m always pushing for better ways of working. I’m quickest at rapid wireframing, prototyping and user testing, and I design with data informed, not only data driven.

On the side I design, build and run AksonHub , a Thai-first font marketplace, handling everything from UX and brand to code, payments and SEO. I also maintain My Connector , a Figma plugin used by 14.3k designers. Both keep me honest about how design meets real constraints.

( How I work )

Principles I design by

Data-informed, not data-driven.

Numbers show what is happening. Talking to people explains why.

Rachod

Prototype early, test often.

Rapid wireframes and usability tests beat long debates in meeting rooms.

Rachod

Systems over screens.

Tokens and shared components let design and engineering scale together.

Rachod

Improve the process, not just the pixels.

Critiques, retros and knowledge sharing make the whole team better.

Rachod

( Experience )

Where I’ve worked

8 yrs across 5 companies

Request full resume

  1. AksonHub

    Founder, Designer & Developer Side project

    7 mos

    Mar 2026 - Present

    • Designed, built and run a Thai-first font marketplace solo: product strategy, UX/UI, full-stack engineering, payments and SEO.
    • Shipped buyer discovery with live type preview, clear licensing, a creator studio with Stripe payouts, and Stela, a directory of 4,488 Thai fonts.
    • Reached 30,038 Google impressions and 1,256 clicks in the first six weeks of programmatic SEO pages.

    • Case study

      AksonHub

  2. SkillLane Technology Co., Ltd.

    Senior UX/UI Designer Now

    2 yrs 8 mos

    Feb 2024 - Present

    • Built Design Brain, an AI-ready knowledge base and workflow system now used by a team of 8 designers across 4 business units.
    • Designed and ran an AI bootcamp for the design team, from data rules and setup to working agreements everyone signed off on.
    • Lead designer for Mica, a national digital learning platform for teachers, students and school administrators.
    • Turn requirements into wireframes and UI, and keep the design system consistent across in-house and outsourced teams.
    • Run user interviews with a wide range of people, from children to senior citizens.

    • 2 case studies

      Mica Design Brain

  3. KO-EXPERIENCE

    Senior UX/UI Designer

    4 mos

    Oct 2023 - Jan 2024

    • Conduct competitive research to analyze the strengths and weaknesses of Thai and global mobile banking applications.
    • Develop a wireframe based on user research, ensuring its compatibility with the chosen business model.

  4. Bitkub Blockchain Technology

    Product Design Manager

    2 yrs 4 mos

    Jun 2021 - Sep 2023

    • Led and coached a UX/UI team of four through design critiques, team OKRs, 1:1s, retrospectives and knowledge sharing, and set the team's direction and design process.
    • Led a user persona survey and set up product metrics such as NPS and CSAT to understand how our products performed.
    • Built design tokens with the lead engineer, creating a shared UI framework and design system for every product.
    • Worked closely with product managers to set the direction across all products.
    • Owned the Bitkub NFT 2.0 redesign end to end, from research, wireframes and usability testing to the design system and final UI.

    • 6 case studies

      Bitkub NFT 2.0 Design Token Bitkub NEXT 2.0 CI Bitkub Chain Explorer User Persona Survey Product Metric Survey

  5. Bitkub Exchange

    UX/UI Designer

    6 mos

    Dec 2020 - May 2021

    • Research and design an NFT platform to create a Bitkub NFT for usage in the company to test idea, features, and proof of concept blockchain limits.
    • Research and design about web3 wallet to create a Bitkub NEXT.
    • Maintenance the Bitkub design system.

    • Case study

      Bitkub NFT

  6. Metromerce Consulting

    UX/UI Designer

    1 yr 10 mos

    Feb 2019 - Nov 2020

    • I have consulted with the employer about the product they have and turned the requirement into a solution with design. I do everything from writing a requirement, creating a wireframe, design system, and delivering the design. I have designed in many industry fields, such as Health applications, Education and online courses, and Mobile game interfaces. Each product takes about a half-year.
    • Redesign the Bitkub exchangechange web application and mobile application. Create a wireframe, design system, prototype, and final design.
    • Design a Bitkub NFT design system.

  7. Buzzebees

    UX Designer

    4 mos

    Oct 2018 - Jan 2019

    • Get requirements from business analysis and design from the wireframe until user interface. I have design so many products such as Big C, dtac reward, and Galaxy Rewards.

( Selected work )

Case studies

01 · Product Design · SkillLane

Mica

Lead designer for a national digital learning platform that serves students, teachers, school administrators and education offices across Thailand.

02 · Design Ops · SkillLane

Design Brain

An AI-ready knowledge base and workflow system I built so a team of 8 designers could work with AI in their own context, standards and voice.

03 · Side Project · Founder

AksonHub

A Thai-first font marketplace I designed, built and run on my own, from product strategy and UX to code, payments and SEO.

04 · Side Project · Figma Plugin

My Connector

A Figma plugin that draws smart, auto-updating connectors for user flows. I designed, built and maintain it, and 14.3k designers now use it.

05 · Product Redesign · Bitkub

Bitkub NFT 2.0

A full redesign of Bitkub NFT to fix the experience, pay down design debt and give the product room to scale.

06 · Design System · Bitkub

Design Token

A company-wide design system built on design tokens, so every Bitkub product could share one foundation across web, Android and iOS.

07 · Brand & Design System · Bitkub

Bitkub NEXT 2.0 CI

A new product personality, visual identity and design system for Bitkub NEXT 2.0, shaped by the people who build it and the people who use it.

08 · Product Redesign · Bitkub

Bitkub Chain Explorer

A redesign of Bitkub Chain's blockchain explorer, turning a generic template into a clear, responsive product in five days.

09 · 0→1 Product · Bitkub

Bitkub NFT

Bitkub NFT, a platform where businesses create and sell NFTs, from an internal proof of concept to one of Bitkub's core products.

10 · UX Research · Bitkub

User Persona Survey

A user persona survey I led to find out who our customers really were and what they needed, across several products and channels.

11 · Product Metrics · Bitkub

Product Metric Survey

Setting up CSAT and NPS for Bitkub NFT and Bitkub NEXT, so we could measure satisfaction and prove that our improvements actually worked.

( Contact )

Let’s make something people understand.

pond.rachod@gmail.com