Overview
Bitkub NFT is a platform for buying and selling NFTs. Businesses can create and sell NFTs to their customers, and a Gashapon feature lets people buy a random NFT. After receiving an NFT, people can use it to redeem rewards on the platform.
Challenge
- Designing on a blockchain. The blockchain put many limits on what the product could do, and those limits directly affected the user experience.
- A brand new space. When we started, few people in Thailand knew about NFTs and there were very few NFT platforms, which made research and design much harder.
An internal MVP
The first version was a proof of concept, tested with more than 250 employees. We tested ideas such as NFT airdrops and a marketplace for buying and selling NFTs.
Learning from feedback
For half a year we launched, tested, collected feedback and improved.
After the internal test, we started building a new version for customers, and the product went on to become one of Bitkub’s core products.
Information architecture
The redesign started from the business needs. I created the sitemap and information architecture first, to make sure the scope and structure of the whole product were right.
Redesign in one month
I had one month, and we had to change both the business logic and the interface. So I skipped wireframes and went straight to UI, designing with all the earlier feedback in mind.
I roughed out the interface for the entire platform to build the MVP and check it against the business requirements.
Present the draft
I presented the design to the product team, starting from the problems and feedback of the earlier version and showing how the new design improved the experience, together with the new business requirements.
Refine the UI
After reviewing the first draft, I refined the UI to make it clearer and more delightful, improved the parts that got feedback, and finished the design system and components before handing over the design.
The design went live at bitkubnft.com.
What I learned
I worked on this product for three years, which gave me a deep understanding of it from beginning to end: the product development process, how the business works, how to spot and reduce risk, and how NFT buyers behave.
I also learned to design with blockchain technology. The limits felt blocking at first, but the better I understood the blockchain, the more ways I found to improve the experience within them.
Lean UX suited our requirements and timelines throughout, and it gave me a lot of practice in rapid wireframing and finding solutions fast.
